Okay, I have to know. Is the entire world being bombarded with Bruce Lee’s sage advice to just “Be Water, My Friend” or is it just Spain?
BMW recently released a commercial featuring an interview with deceased martial arts star Bruce Lee in which he tells the camera to “be like water” in a really intense way. He speaks in English with Spanish subtitles. The effects of this commercial are being heard everywhere, because everywhere I go I hear everyone saying, in English, “Be water, my friend.” I loved the commercial the first few times I saw it. I still do, actually, I think it is a great commercial. But the novelty of “Be water, my friend” is wearing thin.
[googlevideo=http://video.google.com/googleplayer.swf?docId=2331852903610109378&hl=es]
The commercial ends with BMW telling us not to adapt to the road, but to be the road.
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